Michelle Wols, freelancer available as Growth Marketer.
Michelle Wols

Experienced B2B SaaS marketing consultant 

Are you a B2B SaaS company that has found its product-market-fit, and are you looking for a strategic marketing partner to bring your business to the next level? Look no further. 

About Me

About me image
Hi 👋


My name is Michelle, and I am a pragmatic B2B SaaS marketer based in Valencia, Spain.   


In the past 7 years, I have worked with companies in different development stages, from start-ups to scale-ups. 


I see companies' challenges in focussing on suitable marketing activities at the right time. What makes the most significant impact? FOMO doesn’t help and usually only spreads you too thin trying to undertake too many activities simultaneously. 


There are always more than enough ideas within the company. I help funnel and test these ideas one by one. 


How I support B2B SaaS

Fractional marketing // Part-time marketer

Do you need additional marketing support, but are you not ready for a full-time marketer and the associated cost? I can help you out a fixed number of hours per week to take over marketing products - from improving your CRM/Tracking and Analytics to working on your website or campaigns. 

Product Marketing

Working on the basics: the positioning and messaging of your product and ensuring this is reflected everywhere along the customer journey: from product materials to your website. This includes doing a conversion-rate-optimisation review of your website - if relevant. 

Product Growth

Product marketing is the basis of everything, but once you have a clear idea of positioning and messaging, you can get started with product growth. I can support you with: 

  • Your SEO strategy
  • Account-based marketing campaigns. 
  • Campaigns on LinkedIn and Reddit. 

My areas of expertise

Types of companies
SaaS

In the past, I have exclusively worked with B2B SaaS businesses accross different industries. 

  • Data Analytics 
  • LegalTech
  • Privacy & Compliance 
  • Security
  • IT Asset Management 
  • MarTech
Types of audiences + personas
Audiences and personas like developers
In general, I enjoy focusing on technical products and technical audiences. Conceptually, I understand programming and data science, but I enjoy working on communication. Thus, focusing on these audiences is simply more of a challenge. 

  • Programmers 
  • Data scientists 
  • System Administrators 
  • Security teams 
Privacy-first and privacy-friendly
Privacy-first and privacy-friendly
Over time, I started to worry more about the amount of data companies store about me as an individual, and I decided that that was not something I wanted to contribute to. As a first principle, I adhere to all privacy regulations, but prefer to take things a step further. 

Are you ready for a cookie-free experiment? 

Sustainable growth
Marketing advisory for B2B SaaS

If you are looking for instant results, I am not your woman. 

Setting up growth channels takes time, and there is no one-size-fits-all.  AI created great opportunities, but it also means that people now receive LOTS of cold emails every day and see an incredible amount of advertisements. Standing out is hard, and inbound marketing has always been a question of time investment. 

I can be your partner in identifying the right channels, but I won't promise to deliver 20 "high-quality" leads in the first month. 

Let's have a chat!